What is sold next to the children's playground? Analysis of 10 popular products and business strategies
With the arrival of summer, small businesses around the children's paradise are entering a golden period. By combing through hot topics on the Internet in the past 10 days, we have sorted out the most promising product types and business data next to children's playgrounds to provide reference for entrepreneurs.
1. Popularity ranking of children’s playground peripheral products
| Ranking | Product Category | search growth rate | average profit margin |
|---|---|---|---|
| 1 | Creative balloon toys | 320% | 65% |
| 2 | Freshly made cartoon marshmallows | 285% | 70% |
| 3 | Luminous headwear | 240% | 55% |
| 4 | Bubble water/bubble machine | 210% | 50% |
| 5 | Healthy kids snacks | 195% | 45% |
| 6 | Themed photo props | 180% | 60% |
| 7 | Mini handheld fan | 165% | 40% |
| 8 | DIY craft material package | 150% | 50% |
| 9 | Emergency children's supplies | 135% | 35% |
| 10 | Blind box small toys | 120% | 55% |
2. Key points for operating popular products
1.Creative balloon toys: Data shows that the sales volume of deformable and luminous balloons is three times higher than that of ordinary balloons. It is recommended to prepare more than 12 styles, and the best price range is 8-15 yuan.
2.Freshly made marshmallows: Douyin-related videos have been played more than 200 million times in the past seven days. The key is to be equipped with cartoon molds and the production process can be visualized. The unit price is recommended to be controlled at 10-20 yuan.
3.healthy snacks: The three features that parents are most concerned about: no additives (87%), independent packaging (76%), and clear nutrition labels (68%). Small packages of nut and dried fruit combinations sell best.
3. Time period sales data reference
| time period | best sellers | Price per customer | Transaction rate |
|---|---|---|---|
| 9:00-11:30 | Bubble water/bubble machine | 28 yuan | 42% |
| 11:30-14:00 | Portable small fan | 35 yuan | 38% |
| 14:00-17:00 | iced drinks | 8 yuan | 65% |
| 17:00-19:00 | light toy | 45 yuan | 53% |
| 19:00-21:00 | Luminous jewelry | 25 yuan | 47% |
4. Site selection and display skills
1.prime location: The best range is within 5-10 meters from the park exit. Data shows that the capture rate in this area can reach 78%.
2.Display height: The access rate of products on shelves at children’s eye level (80-120cm) is 2.3 times higher than in other areas.
3.Color matching: Stalls that use a combination of red, yellow, and blue colors stay 40 seconds longer than those with single-color stalls.
5. Innovative business model
1.Combination sales: The launch of "play package" (toys + snacks + drinks) can increase the unit price per customer by 62%.
2.interactive experience: Setting up a booth in the DIY area, the length of stay of customers increased by 3 times, and the sales rate increased by 55%.
3.Online traffic: The model of displaying special products through short videos and redeeming them offline can bring about a 23% increase in new customers.
According to the latest market research, there is a peak season window period of about 3-5 months for businesses around children's parks. Reasonable selection of product mix and grasp of sales rhythm are the keys to obtaining excess returns. It is recommended that operators update 2-3 new products every week to keep the stall fresh, and at the same time pay attention to weather changes and adjust the product structure in a timely manner.
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