What brand of children's schoolbag is good? Popular Brands and Buying Guide in 2023
With the arrival of the back-to-school season, the purchase of children's schoolbags has become the focus of parents' attention. This article will combine hot topics and consumer feedback from the entire Internet in the past 10 days to analyze the mainstream children's schoolbag brands and purchasing points on the current market to help you choose a safe, practical and cost-effective schoolbag for your children.
1. Popularity list of children’s schoolbag brands in 2023
| Ranking | brand name | Popular series | price range | core selling point |
|---|---|---|---|---|
| 1 | Disney | Frozen/Spider-Man joint model | 150-400 yuan | IP co-branding, lightweight design |
| 2 | Hello Kitty | Spine protection and decompression series | 200-500 yuan | Ergonomic straps, 3D breathable back pad |
| 3 | Dr. Kong | Intelligent spine protection series | 300-800 yuan | Professional spine protection, adjustable shoulder straps |
| 4 | Balabala | Burden reduction series for primary school students | 180-350 yuan | Waterproof fabric, reflective strip design |
| 5 | Lunfox | Anti-lost school bag | 250-600 yuan | GPS positioning, water-repellent material |
2. The five purchasing factors that consumers are most concerned about
According to e-commerce platform data, parents mainly consider the following factors when purchasing school bags:
| Focus on dimensions | Proportion | Detailed description |
|---|---|---|
| Spine protection function | 43% | Back pad hardness, shoulder strap width, center of gravity design, etc. |
| Material safety | 28% | Whether it passes the GB/T 28495-2012 test |
| Storage design | 15% | Reasonable layering, side water cup position, etc. |
| weight control | 9% | Empty package weight ≤700g (primary school student standard) |
| Appearance design | 5% | Cartoon patterns, color matching, etc. |
3. Shopping suggestions for different age groups
1.Kindergarten stage (3-6 years old): It is recommended to choose a small school bag that weighs no more than 500g, focusing on waterproof performance and reflective strip design. We recommend the Disney mini backpack series.
2.Lower grade of elementary school (6-9 years old): You should choose a spine-protecting schoolbag with chest buckle and waist buckle. The recommended capacity is 18-22L. Dr. Jiang’s S-shaped shoulder strap design can effectively disperse pressure.
3.Upper elementary school (9-12 years old): It is necessary to consider the increase in books and choose a style with clear layers. Balabala's "pull and open" front pocket design has been praised by many parents.
4. Interpretation of new trends in 2023
1.The rise of smart schoolbags: The search volume for GPS positioning schoolbags launched by brands such as Novo increased by 120% year-on-year, and is especially favored by dual-income families.
2.Environmentally friendly materials are popular: Sales of schoolbags using RPET recycled fabrics increased by 65% month-on-month, and some international brands have achieved 100% recyclable designs.
3.Modular design becomes popular: The detachable and washable independent inner bag design has become a new selling point, solving the problem of school bag cleaning.
5. Price comparison of purchasing channels
| platform | average discount | Special services | Return and exchange policy |
|---|---|---|---|
| Tmall flagship store | 15% off | Professional customer service consultation | 7 days without reason |
| JD.com self-operated | 7.1% off | 211 limited time delivery | 30 days guaranteed price |
| Pinduoduo | 6.2% off | Group purchase discounts for multiple people | 48 hours fast refund |
| Offline stores | 10% off | physical experience | Renewal within 15 days |
Conclusion:When purchasing children's schoolbags, parents are advised to give priority to the spine protection function and material safety, and choose the appropriate size based on the child's height and weight. Recently, major e-commerce platforms are carrying out back-to-school promotions. It is recommended to place an order before August 25 to usually enjoy the lowest discount. Remember to let your child try out the backpack in person to ensure that the bottom of the bag is in the best position with the waist after adjusting the shoulder straps.
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