The following is a compilation of hot topics and hot content on the Internet in the past 10 days.Table serial number sortingFor titles, structured presentation.
1. Social hot spots
| serial number | topic name | heat index | Main platform | brief description |
|---|---|---|---|---|
| 1 | Progress in heavy rain disaster relief in a certain place | 9.8 | Weibo, Douyin | Heavy rains caused floods in many places, and rescue operations continued to attract attention |
| 2 | New version of personal income tax adjustments | 8.5 | WeChat, news client | Draft policy announced, changes in special additional deduction standards |
2. Entertainment trends
| serial number | topic name | heat index | Main platform | brief description |
|---|---|---|---|---|
| 3 | An accident at a top star's concert | 9.2 | Weibo, Douban | Stage equipment failure causes performance to be interrupted |
| 4 | Summer movie box office wars | 8.7 | Douyin, Xiaohongshu | Three domestic blockbusters exceeded 100 million in box office in a single day |
3. Frontiers of Science and Technology
| serial number | topic name | heat index | Main platform | brief description |
|---|---|---|---|---|
| 5 | New breakthroughs in large AI models | 8.9 | Zhihu, professional forums | A laboratory released research results on multi-modal large models |
| 6 | Smartphone folding screen technology iteration | 7.8 | Technology media | Many manufacturers announce new generation hinge technology |
4. International news
| serial number | topic name | heat index | Main platform | brief description |
|---|---|---|---|---|
| 7 | The president of a certain country visits China | 9.1 | news client | Bilateral talks focus on economic, trade and technological cooperation |
| 8 | Global Climate Anomaly Report | 8.3 | international media | Extreme weather phenomena occurred in many countries at the same time |
In-depth analysis:
From the perspective of popularity distribution, social and livelihood topics often quickly occupy the top spot during emergencies, as shown in the tableSerial number 1The topic of heavy rain disaster, because it involves the safety of people's lives, the number of real-time discussions on the Weibo platform exceeded 2 million in a single day. And entertainment topics are presentedExplosiveBut the characteristics of weak persistence, such asSerial number 3The popularity period of star events usually does not exceed 72 hours.
Technical topicsThe spread shows obvious stratification characteristics, such asSerial number 5AI progress has triggered in-depth discussions in professional communities, but only brief reports are available on public platforms. This prompts content creators to choose appropriate communication channels based on topic attributes.
International news attention andGeographical relevancePositive correlation, such asSerial number 7The spread of news about his visit to China in the Chinese-speaking circle is three times that of Europe and the United States. Have bothvisual impactEvents (such as climate anomaly No. 8) are more likely to break through geographical restrictions and trigger global discussions.
Summary of communication rules:
| Type | average heat cycle | core communication node | key propagation factors |
|---|---|---|---|
| emergencies | 3-5 days | Official notification time point | information transparency |
| entertainment topics | 2-4 days | fan community | Controversial |
| Scientific and technological progress | 7-15 days | Industry KOL | Application prospects |
The above data shows that the current network hot spots spreadShort cycle, high density, stratifiedThree major characteristics. It is recommended that content producers focus on the tableHeat index 8.0 or abovetopic types, and pay attention to the content adaptation strategies of different platforms.
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