Which brand of compressed facial mask paper is good? Popular brands and purchasing guides across the Internet
Recently, compressed facial mask paper has become a hot topic among skin care enthusiasts, especially in the context of the surge in demand for moisturizing in summer. This article will combine the hot discussions on the Internet in the past 10 days to analyze how to choose high-quality compressed facial mask paper from the dimensions of brand reputation, cost performance, material, etc., and attach a structured data comparison.
1. Top 5 popular compressed facial mask paper brands in 2023
| Ranking | Brand | Core advantages | E-commerce platform positive rating | Reference price (pack of 50 capsules) |
|---|---|---|---|---|
| 1 | MUJI | Made of pure cotton, hypoallergenic | 98.2% | ¥59 |
| 2 | KOSE high silk | Quickly absorb water, high fit | 96.7% | ¥45 |
| 3 | Mingchuang premium products | The king of cost performance | 94.1% | ¥29.9 |
| 4 | Lilibel | Thickened design, strong water locking ability | 95.3% | ¥39 |
| 5 | Watsons | Portable independent packaging | 93.8% | ¥35 |
2. Recent hot topics of discussion among consumers
1.Material controversy: There have been 12,000 discussions on Xiaohongshu in the past 7 days. A comparative test on "silk vs. pure cotton" shows that the silk material is thinner and more transparent after absorbing water, but some users reported that it is easy to break; the pure cotton version is more suitable for sensitive skin.
2.size issue: The Weibo topic #What to do if the facial mask paper is too small# has been read 38 million times. Users with big faces are recommended to choose KOSE’s widened model (22cm×23cm) or Muji’s elastic design.
3.Environmental trends: Douyin's "degradable facial mask paper" related video playback volume increased by 200% week-on-week, and the plant fiber model launched by Japanese brand ITO has become a new Internet celebrity.
3. Guide to purchasing pitfall avoidance
| FAQ | solution | Recommended brands |
|---|---|---|
| It hurts when applying to face | Choose the model without fluorescent agent and pre-soak in pure water before use. | MUJI, Fancl |
| Expand difficulty | Choose a set with a unfolding tray, and control the water temperature at 30-35°C | KOSE,UTENA |
| Insufficient water locking | Avoid thickness below 0.3mm and choose cross pattern design | Lilibel, Winona |
4. Suggestions from professional skin care therapists
1.Sensitive skin preferredChoose natural cotton mask sheets that have not been bleached and avoid styles that contain adhesives.
2.Functional combination: Thin model (0.2mm) is suitable for refreshing lotion, thick model (0.5mm) is more suitable for essence.
3.Length of use: It is recommended to use the compressed mask for no more than 8 minutes at a time. Excessive hydration may damage the skin barrier.
5. Potential List of Emerging Brands
According to the recent sales data of Douyin and Kuaishou, these emerging brands are worth paying attention to:
| Brand | Innovation point | 30-day sales growth |
|---|---|---|
| moisturize beauty | Hyaluronic acid microcapsules | 320% |
| Haa | Seaweed fiber material | 285% |
| Dr. Ling | 3D cutting | 210% |
From the above analysis, it can be seen that when purchasing compressed facial mask paper, multiple factors such as material, size, and thickness need to be considered comprehensively. It is recommended that consumers give priority to regular brand products with quality inspection reports based on their own skin characteristics and budget.
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